Michel Gondry’s debut book is a functional memoir of his quest to put the tools of filmmaking in the hands of as many people as possible. At Deitch Projects in 2008 Gondry emulated the heroic example of his characters, constructing a do-it-yourself film studio in which any visitor could assemble their own film from extant plot summaries and rent the results. This book chronicles Gondry’s journey towards what he calls “The Be Kind Rewind Protocol”.