An eye-opener ! A seminal work about mass media culture; Words of wisdom from a visionary and popular communicator; Thought provoking insights into how technology is shaping society; A televisionesque montage of mind-boggling ideas. In short: a classic, an epithet none too outrageous given the praise and age of this publication (from 1967). An abundance of ideas, not in a bulky tome or boring script. Get to know all about McLuhan’s refreshingly critical analysis (“All media work us over completely”), by looking at the pictures and reading the comments and aphorisms. Easy peasy.