INC Reader # 4. Third edition of a collection of articles derived from conference contributions and produced by the Institute of Network Cultures, dealing with the rapidly emerging world of online video – from its explosive rise in 2005 with Youtube, to its future as a significant form of personal media. This critical reseach into the creative industries adresses key issues around independent production and distribution of online video content. The dynamics of participatory culture, video activists, digital piracy, imaginary property, tag-elese, home-made porn defended as video art and why not to teach on Youtube, are just a few of the topics discussed in this volume.