Adbusters - # 152 – The Big Ideas of 2025
“You can’t always see aesthetics, but it is there . . . In the brutalist face of a bank building, cold as an autopsy table. In the way the city exhales after dark. In the knack and smack of internet trolling . . . in the angst of Christmas shopping.
Can we invent a new aesthetics, cultivate new sensibilities for our post-materialist age . . . come up with new ways to live, love and think?
Our century will be a time of monumental ideological clashes, paradigm shifts and metamemetic insurgencies. We artists, designers and creatives must be the vanguards — positioning ourselves at the forefront of every struggle and debate. Just as farmers are the keepers of the land, we are the keepers of mindscape. We must nurture it and care for it and make sure there will always be wilderness, diversity and freedom there.”
I like this phrase: “Ask yourself: What does design look like after all your commercial/ego pretensions have been stripped away?”